The Coca-Cola Company is one of, if not thee, biggest beverage producer in the world. Seriously, everyone knows the iconic Coke logo, and the drinks they provide. Coke also produces known drinks like Hi-C, Powerade, Dasani water, and many more. Now, Coca-Cola didn’t get to where it is by playing safe and being conservative with their beverages and it looks like the company will be ahead of the curve in the present day.
(Courtesy of Coca-Cola’s facebook page)
Coca-Cola is reportedly in talks with the Aurora Cannabis company to create a CBD infused recovery drink. CBD is a sister chemical to THC, and is in marijuana. CBD is non-psychoactive but gives the same relief as marijuana.This means that a user of CBD will not experience the “high” that marijuana users do. Coca-Cola and Aurora Cannabis are only in the early stages of their talks but this would be a huge win for the marijuana.
For a globally known company with as much influence as Coke to take interest in marijuana would help destigmatize the drug that doesn’t deserve its bad reputation. Though it isn’t completely adopting marijuana the move is progressive enough for the legal weed movement. Coca-Cola will be a gateway company to explode in the marijuana market. This is of course a smart business decision by coke but for marijuana culture it is much more valuable than meer money. This move will help legitimize marijuana in the public’s eye which will be incredibly refreshing.
Dan walsh 